My Credentials
Welcome to my creative space! I develop visuals and concepts combining creativity and strategy to create compelling ads that engage the audience and elevate the brand's message. Alongside my ad work, I create digital content that reinforces my skills, such as directing, editing, and storytelling, which pour into my advertisement process.
Advertisements & Commercials
Movie Trailer by Alexa Bease
Overview:
For my class project, I edited a movie trailer using raw footage provided by my professor. The goal was to create an engaging commercial that best presents my editing skills.
Concept/Execution:
Focused on building tension and excitement through advanced editing techniques with a focus on color grading, sound design, and visual effects to elevate the overall quality and cinematic impact of the final piece.
Objective:
To demonstrate my creative editing abilities by producing an attention-grabbing, commercial-style trailer designed to captivate viewers and highlight strong visual storytelling.
Tool(s):
Premiere Pro, Canva
Overview:
For my final project, I conducted an in-depth analysis of Clark Atlanta University's social media presence, comparing it to Spelman College and Morehouse College.
Concept/Execution:
The strategy was to focus on elevating CAU's digital identity with stronger storytelling and intentional engagement with students and alumni. Using key insights from this research, I developed a strategic content plan that outlines core messaging pillars, an optimal posting cadence, and creative engagement initiatives.
Objective:
To strengthen CAU's digital presence by building a more engaging online identity.
Tool(s):
Canva
Overview:
For this project, I developed a mock advertisement campaign for Ariana Grande's Cloud Fragrance, creating a dreamy visual that best represents the perfume.
Concept/Execution:
The campaign centers on "a scent of a dream come true," using pastel colors and glowing elements to create an airy feel. Adding the lavender, vanilla, pear, and coconut elements to represent the perfume scent.
Objective:
Demonstrate my creative art direction and visual storytelling by producing an ad that captures the viewer's attention.
Tool(s):
Canva
Overview:
For this project, I developed a mock advertisement campaign for the brand Skin1004 hydration line, creating a visual that best represents the skincare brand.
Concept/Execution:
The campaign centers on hydrating the skin, which is why the "quenching your skin's thirst" slogan is used. Using cool tones, soft lighting, and aqua effects to emphasize the hydration point. Utilizing water droplets, creamy backgrounds, and ripples to visually represent the moisture and hydration that the skincare products provide.
Objective:
Create an eye-catching and compelling ad that feels fresh and hydrating, highlighting my ability to develop visual concepts and bring them to life.
Tool(s):
Canva