My Credentials
Welcome to my creative space! I develop visuals and concepts combining creativity and strategy to create compelling ads that engage the audience and elevate the brand's message. Alongside my ad work, I create digital content that reinforces my skills, such as directing, editing, and storytelling. These experiences have helped me gain the knowledge to approach each project with a producer mindset, crafting intentional narratives and content, and leaving an impact.
Advertisements & Commercials
Movie Trailer by Alexa Bease
Overview:
For my class project, I edited a movie trailer using raw footage provided by my professor. The goal was to create an engaging commercial that best presents my editing skills.
Concept/Execution:
Focused on building tension and excitement through advanced editing techniques with a focus on color grading, sound design, and visual effects to elevate the overall quality and cinematic impact of the final piece.
Objective:
To demonstrate my creative editing abilities by producing an attention-grabbing, commercial-style trailer designed to captivate viewers and highlight strong visual storytelling.
Tool(s):
Premiere Pro, Canva
Overview:
For my final project, I conducted an in-depth analysis of Clark Atlanta University's social media presence, comparing it to Spelman College and Morehouse College.
Concept/Execution:
The strategy was to focus on elevating CAU's digital identity with stronger storytelling and intentional engagement with students and alumni. Using key insights from this research, I developed a strategic content plan that outlines core messaging pillars, an optimal posting cadence, and creative engagement initiatives.
Objective:
To strengthen CAU's digital presence by building a more engaging online identity.
Tool(s):
Canva
Digital Media
Title:
Braidout
Role: Producer, Editor, On-screen talent
Platform: TikTok
Description: Hair style a young lady does on her natural hair after a haircut.
Analytics:
Views: 400+
Likes: 44
Engagement: 14%
Title: Morning Routine
Role(s): Producer, Editor, On-screen talent
Platform: TikTok
Description: A routine for a college senior unfolds as she gets ready for her classes.
Analytics:
Views: 500+
Likes: 81
Engagement: 5%